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We reimagined the U.S. flag to honor immigrants.

We reimagined the U.S. flag to honor immigrants.

Immigrants aren’t seen as American because they come from somewhere else. But, we are all American—no matter where we come from.

For Fourth of July, we championed the many immigrants who drive for Lyft by reimagining the American flag with colors from countries around the world.


 
New York Times — Center Spread

New York Times — Center Spread

Mobile billboards in Washington D.C.

Mobile billboards in Washington D.C.

TIME Magazine — Back Cover

TIME Magazine — Back Cover

Wild Posting — Key Visual

Wild Posting — Key Visual

Custom car flags for Lyft Drivers

Custom car flags for Lyft Drivers

Subway Takeover in New York City

Subway Takeover in New York City

Additional work highlighting the issue of immigrant family separation:

Subway Takeover in New York City

Subway Takeover in New York City

Custom OOH in New York City

Custom OOH in New York City